Seventeen's Hoshi Makes History as the First Idol Kimchi Model and Celebrates 10 Years of K-pop Excellence

Introduction
Did you know that Seventeen's Hoshi has become the first idol ever to model for kimchi? This headline has been making waves not just in Korea but around the world. Hoshi’s new role is more than just a commercial gig—it’s about sharing Korean culture globally. And as if that wasn’t enough, Seventeen is also celebrating their 10th anniversary, a huge milestone in the fast-paced K-pop world.
Let’s dive into why Hoshi’s kimchi modeling is such a big deal, how Seventeen marked their decade together, and what this means for fans and Korean culture.
Hoshi: The First Idol Kimchi Model

Hoshi’s appointment as a kimchi model is unprecedented among idols. Kimchi, a staple of Korean cuisine, is deeply tied to the country’s identity. By making Hoshi its face, the industry is sending a message: K-pop idols are more than just singers—they’re cultural ambassadors. Fans and media alike have celebrated this move, seeing it as a proud moment for Korea.
With the global rise of Korean food, Hoshi’s campaign is a perfect way to connect the world to Korea’s rich traditions. International fans are now curious not just about Seventeen’s music, but also about the food and stories that shape Korean life.
A Decade of Seventeen: The Jamsu Bridge Showcase
Seventeen recently held a massive showcase at Jamsu Bridge, a first for any idol group. This wasn’t just a concert—it was a statement about their influence and staying power. The event drew attention from fans, media, and even other idols, with hosts Yoo Jae-suk and Yoo Yeon-seok expressing their admiration for Seventeen’s achievements.
Longevity in K-pop is rare. That’s why Seventeen’s 10th anniversary is so meaningful. The group’s ability to evolve and stay relevant has been a hot topic on blogs and news sites, with many reflecting on how they’ve grown both musically and personally.
Behind the Scenes: '틈만나면' and Honest Reflections
On SBS’s variety show '틈만나면', Hoshi and Mingyu opened up about their journey. The episode was full of laughter, nostalgia, and candid moments, giving fans a rare glimpse into their personalities. The chemistry between the two and their playful exchanges with the hosts made the show a must-watch.
Bloggers have been buzzing about the episode, especially the way Hoshi and Mingyu talked about their dreams, struggles, and what it means to be together for a decade. These honest conversations have only deepened the bond between Seventeen and their fandom.
Fan Reactions: Pride, Emotion, and Global Connections
International and Korean fans alike have flooded social media with messages of pride and support. Hoshi’s kimchi campaign has sparked a wave of cultural pride, with many fans sharing their own experiences with Korean food and culture. The 10th anniversary has also been an emotional time, as fans look back on Seventeen’s journey.
Blog posts and fan forums are filled with stories about how Seventeen’s music and message have inspired listeners worldwide. The group’s influence now goes beyond music, touching on food, culture, and even national identity.
Cultural Insights: Why This Matters
For overseas fans, it’s important to know that kimchi isn’t just food—it’s a symbol of Korean resilience and tradition. Having an idol like Hoshi represent kimchi is a sign of how K-pop and Korean culture are becoming more intertwined. Seventeen’s decade-long journey is also a testament to the hard work and unity needed to survive in the entertainment industry.
Understanding these cultural nuances adds depth to the fan experience and helps international audiences connect more deeply with their favorite idols.
Looking Ahead: Seventeen’s Ongoing Legacy
As Seventeen moves into their second decade, fans are excited to see what’s next. Hoshi’s kimchi modeling and the group’s unique showcases are just the beginning. With each new project, Seventeen continues to break barriers and set new standards for what it means to be a K-pop group.
Whether you’re a longtime fan or just discovering them, now is the perfect time to celebrate Seventeen’s achievements and look forward to more cultural milestones.
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