
Apple’s Hollywood Ambitions: Inside the Streaming Giant’s Bold New Movie Strategy and the Brad Pitt ‘F1’ Blockbuster
Apple is rapidly expanding its movie division to strengthen Apple TV+, striking major deals with Hollywood studios and betting big on the Brad Pitt-led 'F1' film. The tech giant is shifting toward a Netflix-like strategy, focusing on streaming-first releases and select theatrical blockbusters, aiming to reshape the global streaming landscape.