ENHYPEN’s ‘Bad Desire’: The Song, Lyrics, Music Video, Promotions, and What Fans Are Saying in June 2025

Jun 6, 2025
ENHYPEN
ENHYPEN’s ‘Bad Desire’: The Song, Lyrics, Music Video, Promotions, and What Fans Are Saying in June 2025

ENHYPEN’s Bold Return with ‘Bad Desire’

Did you know? ENHYPEN is back with their electrifying new single ‘Bad Desire’, released in early June 2025. This comeback marks a significant evolution in the group’s musical and visual identity, showcasing a more mature and daring side. The anticipation for this release was sky-high, with teasers and concept photos igniting excitement across social media and K-pop communities. Fans noticed the group’s shift towards a darker, more sensual aesthetic, which has become a hot topic in both Korean and international fandoms. The song’s initial streaming numbers and chart performance have been impressive, with ‘Bad Desire’ quickly climbing major platforms and making headlines in entertainment news.

Breaking Down the Lyrics of ‘Bad Desire’

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Let’s dive into the lyrics! ‘Bad Desire’ explores the theme of forbidden attraction, temptation, and the struggle between self-control and surrendering to one’s impulses. The lyrics are filled with metaphors and evocative imagery, painting a picture of a love that is as irresistible as it is dangerous. Fans and critics alike have praised the songwriting for its poetic depth and emotional resonance. Many international fans have taken to translating and analyzing the lyrics, discussing their interpretations on platforms like Twitter and Reddit. The chorus, with its haunting repetition of ‘I can’t escape this bad desire’, has quickly become a catchphrase among ENGENEs (ENHYPEN’s fandom), symbolizing the song’s magnetic pull.

Music Video: Visual Storytelling at Its Finest

The music video for ‘Bad Desire’ is a visual feast, blending cinematic storytelling with bold choreography and striking set designs. The MV opens with dramatic lighting and symbolic imagery—mirrors, shadows, and red hues dominate the scenes, emphasizing the internal conflict described in the lyrics. Each member gets a moment to shine, with solo shots that highlight their charisma and acting skills. The choreography is intense and sensual, perfectly matching the song’s mood. Fans have pointed out subtle references to previous ENHYPEN eras, suggesting a deeper narrative continuity. The MV has already surpassed millions of views within days, trending on YouTube and sparking countless reaction videos and fan edits.

Promotional Activities: Stages, Interviews, and Behind-the-Scenes

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ENHYPEN’s promotional schedule for ‘Bad Desire’ has been packed and dynamic. The group has appeared on major music shows like M Countdown, Music Bank, and Inkigayo, delivering powerful live performances that highlight their growth as artists. Behind-the-scenes content, including dance practice videos and member interviews, has been released on the group’s official YouTube and Weverse channels, giving fans a closer look at the creative process. Members have discussed the challenges of perfecting the new choreography and the emotional connection they feel to the song. Special fan events, such as online signings and Q&A sessions, have allowed ENGENEs to interact directly with the group, further fueling the excitement around this comeback.

Fan Reactions: Community Buzz and Viral Moments

So, what are fans saying? The response to ‘Bad Desire’ has been overwhelmingly positive, with ENGENEs praising the group’s bold concept and musical maturity. On Korean forums like Theqoo, Instiz, and DC Inside, fans are sharing their favorite moments from the music video and live stages. The positive-to-negative comment ratio is strongly tilted in favor of praise, with many highlighting the group’s improved vocals and stage presence. Internationally, hashtags related to ‘Bad Desire’ have trended on Twitter, and fan-made content is flooding TikTok and Instagram. Some fans have expressed surprise at the group’s daring image, but most agree that this evolution suits ENHYPEN perfectly. Representative comments include: ‘This is their best era yet!’, ‘The choreography is insane!’, and ‘I can’t stop listening to Bad Desire!’

Media and Blog Coverage: What the Press and Influencers Are Saying

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Korean entertainment media has been quick to spotlight ENHYPEN’s latest comeback. Outlets like MK, Newsis, and Newsen have published in-depth articles analyzing the group’s musical direction and the impact of ‘Bad Desire’ on the 2025 K-pop scene. Bloggers on Naver and Tistory have offered detailed reviews, with many praising the song’s addictive melody and the members’ charismatic performances. Some bloggers have compared ‘Bad Desire’ to previous ENHYPEN hits, noting a clear artistic progression. Internationally, K-pop reviewers are highlighting the group’s global appeal and the sophisticated production values of the new release. The consensus is clear: ENHYPEN has set a new standard for boy group comebacks this year.

Cultural Insights: Why ‘Bad Desire’ Matters in the K-pop Landscape

For overseas fans, understanding the cultural context of ENHYPEN’s comeback adds an extra layer of appreciation. In Korea, concepts that explore darker emotions and taboo desires are often seen as bold artistic statements, challenging traditional norms. ENHYPEN’s willingness to push boundaries with ‘Bad Desire’ reflects a broader trend in K-pop, where groups are increasingly experimenting with mature themes and complex storytelling. The group’s connection with their fandom is also a key part of their success—ENGENEs are known for their passionate support and creative fan projects. This comeback is not just about a new song; it’s a cultural moment that showcases the evolving identity of both ENHYPEN and the global K-pop community.

What’s Next for ENHYPEN After ‘Bad Desire’?

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Looking ahead, fans are already speculating about ENHYPEN’s next moves. Will there be a repackaged album? A world tour announcement? The group has hinted at more surprises to come, keeping anticipation high. Industry insiders predict that ‘Bad Desire’ will remain a defining moment in ENHYPEN’s career, opening new doors for international collaborations and creative projects. For now, ENGENEs around the world are celebrating this era, sharing their love for the song and eagerly awaiting the group’s next chapter.

ENHYPEN
Bad Desire
K-pop
new song
lyrics
music video
comeback
fan reactions
promotions
2025

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