Lee Jang-woo and Jo Hye-won: Marriage, TV Stardom, and the Rise of a Walnut Snack Empire

Lee Jang-woo and Jo Hye-won: A Love Story Seven Years in the Making

Did you know that Lee Jang-woo and Jo Hye-won are tying the knot after seven years together? Their romance began on the set of the KBS2 drama 'My Only One' in 2018, blossoming into a public relationship by 2023. Fans watched their journey unfold, from secret dates to heartfelt confessions on variety shows. Now, with their wedding set for November 23, 2025, the couple stands as one of Korea’s most beloved celebrity pairs, symbolizing the blend of on-screen chemistry and real-life devotion.

A New Chapter: Lee Jang-woo’s Upcoming Marriage and Career Balance

Lee Jang-woo’s marriage announcement has been the talk of the town, especially as it comes at a peak in his career. He’s openly shared the emotional complexities of balancing marriage, a booming entertainment career, and business ventures. On recent variety shows, Lee expressed both excitement and nerves about this life transition, revealing the very human side behind his public persona. For Korean celebrities, navigating personal milestones under the public eye is a unique challenge, making Lee’s candidness resonate with fans worldwide.

‘Do You Know Home Meal’: Spreading Korean Home Cooking Globally

Lee Jang-woo’s latest project, 'Do You Know Home Meal,' is set to premiere on July 9, 2025, on MBN and MBC Everyone. This reality show isn’t just another food travelogue—it’s a heartfelt mission to introduce the warmth of Korean home-cooked meals to the world. Joined by GOT7’s BamBam, Lee travels to culinary hotspots like Thailand, exploring local markets and inviting locals to experience authentic Korean dishes. The show emphasizes cultural exchange, friendship, and the universal comfort of a shared meal, all through Lee’s genuine passion for food.

The Rise of Buchang Confectionary: From Family Bakery to K-Dessert Phenomenon

Beyond television, Lee Jang-woo is making waves as a food entrepreneur. Buchang Confectionary, co-founded with FG CEO Lee Kyung-won, revives his family’s 60-year-old bakery legacy. Their signature walnut snack, often dubbed 'Lee Jang-woo’s Walnut Bread,' has become a sensation, with stores opening in major cities like Seoul, Daegu, and Busan. The brand’s nostalgic yet innovative approach, blending tradition with modern flavors, has sparked long lines and sold-out launches. Lee’s vision is clear: to elevate K-desserts on the global stage while supporting community projects like scholarships and culinary education.

Lee Jang-woo’s Unique Fandom: Why International Fans Are Hooked

What makes Lee Jang-woo’s fandom so passionate? It’s his relatable, down-to-earth image—whether he’s sharing a meal with locals abroad or shedding tears on variety shows. International fans are drawn to his authenticity, his willingness to share both triumphs and vulnerabilities. His social media presence, behind-the-scenes vlogs, and interactive fan events have created a global community that celebrates not just his talent, but also his sincerity and warmth.

Cultural Insights: The Significance of Home-Cooked Meals and Celebrity Entrepreneurship in Korea

For international readers, it’s important to understand the cultural weight of '집밥' (home-cooked meals) in Korea. More than just food, it represents comfort, family, and emotional connection—a theme Lee Jang-woo brings to life on screen. His entrepreneurial journey with Buchang Confectionary also reflects a broader trend of Korean stars leveraging their influence to launch successful businesses, blending celebrity culture with the global rise of K-food.

The Future: What’s Next for Lee Jang-woo After Marriage?

As Lee Jang-woo prepares for married life, fans are eager to see how he’ll continue balancing his roles as actor, entertainer, and entrepreneur. His agency has confirmed that he will remain active on popular shows like 'I Live Alone,' dispelling rumors of a hiatus. With new projects, business expansions, and a supportive fanbase, Lee’s journey exemplifies the modern Korean star—multifaceted, relatable, and always evolving.