Ulala Session Breaks Stereotypes: Inside Their Bold Leap Into Internet Broadcasting on SOOP

Ulala Session’s Digital Transformation: Why SOOP?

Did you know Ulala Session, the beloved K-pop group, is now making waves in the world of internet broadcasting? After more than a decade of connecting with audiences on stage, the group has taken a bold step onto the SOOP platform, formerly known as AfreecaTV. This isn’t just a side project—it’s a heartfelt attempt to extend their musical legacy and adapt to the ever-changing entertainment landscape. By moving online, Ulala Session is showing that music and digital content can go hand in hand, opening new doors for interaction and creativity.

Behind the Scenes: The Making of ‘SOOPER LIVE’

Every Monday and Thursday night, fans can tune in to ‘SOOPER LIVE’ on the Ulala Session Mandepyo channel. These live shows, which last anywhere from two to five hours, are more than just performances—they’re a space for real-time conversation, laughter, and genuine connection. The group’s leader, Mandepyo, sees this as just the first phase of a larger project. Future plans include the ‘SOOPER LEAGUE’ for music lovers and the ‘SOOPER SHOW’ for live concert experiences, all designed to create a unique content ecosystem that goes beyond simple broadcasting.

SOOP: From AfreecaTV to a New Era for Artists

The rebranding of AfreecaTV to SOOP marks a significant shift in Korea’s internet broadcasting scene. Gone are the days of the ‘BJ’ (Broadcast Jockey); now, the platform embraces the more global term ‘streamer’ and aims for a fresh, modern image. For artists like Ulala Session, this transformation offers a chance to break free from old stereotypes and experiment with new ways of reaching fans. SOOP’s openness to collaboration with musicians signals a broader trend in the industry, where digital presence is just as important as musical talent.

Cultural Insights: The Power of Real-Time Interaction

For international fans, Ulala Session’s move is a window into how Korean artists are adapting to a content-saturated world. In today’s entertainment market, simply releasing music isn’t enough to stand out. Artists must diversify their content and connect authentically with their audience. Ulala Session’s live broadcasts are all about breaking down barriers—fans can chat, ask questions, and even influence the direction of the show. This level of interaction is reshaping what it means to be a musician in the digital age.

Redefining Fandom: Collaboration With Hidden Streamers

One of the most exciting aspects of Ulala Session’s journey on SOOP is their commitment to collaborating with ‘hidden streamers’—talented but lesser-known creators who haven’t yet found the spotlight. By teaming up with these streamers, Ulala Session is helping to build a more inclusive and dynamic community. This approach not only benefits the group but also gives aspiring musicians and content creators a valuable platform to showcase their talents.

Challenges and Honest Reflections From the Members

Ulala Session’s members are candid about the challenges of internet broadcasting. Park Seung-il jokes about whether he should change careers, highlighting how demanding and exhausting live streaming can be. The group emphasizes that this new venture isn’t a break from music, but rather an evolution—one that requires constant learning, adaptation, and a willingness to engage deeply with fans. Their sincerity and humility resonate with viewers, many of whom are inspired by the group’s willingness to start from scratch in a new field.

The Bigger Picture: SOOP and the Future of Korean Music

SOOP’s transformation is more than a corporate rebranding—it’s a signal of where Korean entertainment is headed. As more artists experiment with digital platforms, the lines between musician, streamer, and content creator continue to blur. Ulala Session’s pioneering efforts are paving the way for others, showing that with creativity and courage, it’s possible to build lasting connections and thrive in a rapidly changing industry.

International Reactions: What Global Fans Are Saying

Fans from around the world are taking notice of Ulala Session’s innovative approach. Many are excited to see their favorite group in a more relaxed, interactive setting, while others are curious about how this shift will influence the broader K-pop scene. Blog posts on Naver and Tistory highlight the group’s authenticity, their willingness to mentor up-and-coming streamers, and the fresh energy they bring to the SOOP platform.

A New Chapter: Ulala Session’s Vision for the Future

As Ulala Session marks just over a month on the SOOP platform, they remain humble and eager to learn from veteran streamers and their growing online community. Their journey is a testament to the power of reinvention and the importance of staying connected, both with fans and fellow creators. For anyone following the evolution of Korean music and fandom, Ulala Session’s story is a compelling reminder that the future belongs to those who are willing to embrace change and build something new together.